Are you eager to learn digital marketing skills that will turn your passion into profit. then look no further than this blog.
Over the past decades, companies and industries have digitalized their operations and processes as we have seen digital marketing as a new philosophy and new business practices emerging with improvements in technology. Nowadays, businesses have digitalized and they are using artificial intelligence that helps them to simplify their workflow to make it more efficient and thus more profitable. Businesses also use artificial intelligence to drive automation and boost their personalization or social media presence. Hence now it has become very important or you can say it has become a necessity for all who are seeking jobs to have some specific skills that will help them to be highlighted.
In the present scenario, digital marketing is very important for your business and brand awareness. Now we can see almost every brand has their social media presence, if they don’t have their website they at least have their presence on various social media platforms.
In this blog, I will reveal the top 5 most valued digital marketing skills that one should learn to land the digital jobs across industries
WHAT IS DIGITAL SKILLS??
In the present time, most people do online research to seek out information or to purchase products. So a company no matter for its size, whether big or small, must need people who know how to operate, promote and communicate for their business.
Online marketing Skills are very important for business for awareness of brand, to offer great service to customers. This will in turn generate leads and thus automatically lead to increase in revenue.
Digital Skills helps people to create and share digital content, it also helps in communication and collaboration.
So let’s get into and find out what are top 5 tools that will turn your passion into profit.
1.SOCIAL MEDIA MARKETING
Social media marketing is the form of marketing in which you create content for social media platforms such as Facebook, Instagram, LinkedIn for promoting your brand
or product / service. This also helps in creating community with your target audience, which will in return drive traffic to your business. Social media marketing you can also say that it’s all about meeting target audience and interacting with them socially on grounds of social media platforms.
To illustrate with an example let’s take a look from my perspective, as I scroll through my Instagram feed everyday(multiple times a day) I regularly notice new posts and stories by brand MICHAEL KORS. I have also been a fan of their products and accessories.
I really adore the content they share on their Instagram profile. All of their posts have the same filter to ensure that they match. This makes their profile more professional and artistic.
Hence it was a great example of social media marketing. Michael Kors engage their 19.4M followers and promote their product
2.SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the process of improving your website so that it can rank high when someone does a google search. This will helps in increasing organic traffic to your website because searching in google or any other, search engine is one of the main way by which people discover content online
It also helps in improving the quantity and quality of website traffic to websites from search engines. In simple words we can say that any website that rank higher in any search engine is supposed to gain traffic to their website
Search Engine Optimization mainly involves- keyword research, content creation and optimization, technical optimization, link building
Search Engine optimization plays a very important role in improving your website ranking so it’s very obvious that better the website means more traffic and more traffic generates more new customers and also creates brand awareness.
Let me make me more clear with an example, when you do a google search for “TOP DIGITAL MARKETING INSTITUTE IN CHENNAI”
We notice that our Sorav sir website is on the top of the webpage, this will drive traffic to Sorav Jain website which generates new leads and thus new customers and also creates brand awareness, people gets aware and get to know about DIGITAL SCHOLAR
3.CONTENT MARKETING
Content marketing is the type of marketing that creates online content to attract and engage customers. Content marketing is all about planning, creating, sharing and publishing of content via various marketing channels such as social media, blogs, websites for their targeted audience. It basically helps in developing a strong and trustful relationship with the targeted audience by providing them a g=high quality content.
Content marketing can be done in various forms such as through blogs, social media, podcasts, video, emails, paid ads, infographic, and eBooks. This will obviously help in developing customer awareness, the more customers are aware more leads will be generated and thus more conversion of leads to customers.
Let’s illustrate this with an example from my perspective. We all are aware of the food delivery company that delivers multinational or multi-cuisine food to the doorstep that is ZOMATO.
Zomato is a content marketing example in India. Zomato’s marketing strategy is very unique and peculiar. What I notice in their marketing strategy is that they send or create push notifications with Bollywood dialogues.
Like pyaar ek dhokla Hai…. Bhel delivered faster than bail
I also noticed that they do send notifications according to the some special day and have special discount for that , also based on the history of my past orders, or the Weather. Zomato knows very well how to catch the eyeballs of their customers, their excellent marketing content brings a good amount of customers to them.
4.EMAIL MARKETING
Email marketing is the type of marketing that involves the process of sending emails(typically commercial messages) to the group of people
on your email list, so that they can be aware of new products, discover new discounts and services. This type of marketing involves emails as a channel to connect with their potential customers, build new customers and also it creates brand awareness which ultimately leads to brand promotion.
In email marketing they use various strategies to keep themselves in the eyes of their customers. For instance, they make eye-catching subject lines, this subject line catches the attention of their customers and prompts them to open the message under which the content of the message elaborates the subject and thus pushes the reader to act. For example-
- GET 15% OFF ON YOU NEXT PURCHASE.
- HURRAY! 30% OFF DIWALI SALE ENDS IN 24 HOURS
Email marketing is all about sending the right message at the right time. This will help you to involve more and more customer engagement. Many email marketing tools are available online that help you to design personalized emails of brand, maintain email address of customers, and send automated emails. Some tools are pepipost, mailcot, pabbly, Mossend.
Let me explain with a simple example of email marketing. This morning I received an email from SWIGGY. All of us are very well aware about swiggy. Swiggy is the India’s largest food ordering and
delivery platform. I am a huge fan of swiggy emails because it keeps me aware and informed about the new deals, discounts and offers.
As we all know that IPL season is on. So making it as a concept swiggy send me an email telling me about the offers and discount for today.
The concept and creativity of emails makes their long emails also fun reading rather than dull and monotonous. Thus swiggy is the finest example of email marketing.
5.DATA ANALYTICS
Data analytics in digital marketing is related to the process of calculating the data that was measured from various channels such as websites, email, social media etc. Through this calculated and measured data the knowledge of customer behavior and experience is gained and also its impact on business. Digital Marketers now need to be very creative so that they can meet the needs and demands of their customers. Data analytics helps you to evaluate the success of individual campaigns, it keeps track of customer behavior and also gives information about new product development.
Data analytics collects data from various digital channels, analyzes it and gives us the insights of how users and customers are interacting with digital content. This includes the traffic of the website to landing pages, performance, conversion rates and engagement rates of the audience.
Let me make u more clear with the help of example-
We all know about the STARBUCKS, the well known and very renowned coffee brand. They use huge data analytics to identify which will be the best sites or locations for their shop. Starbucks goes for the best locations for new stores by calculating the community data, people’s traffic pattern and local preferences. This strategy ensures improvement in customer’s traffic, revenue and brand awareness.
So by this I end this blog on 5 digital marketing skills that will turn your passion into profit that you must know in 2024.As the digital world keeps on evolving it is very important to upgrade your skills.
By mastering these skills outlined in this blog you can’t only harness your passion but also transform it into a good source of income.
Remember success in digital marketing is not about technical mastery but it is about that digital marketer needs to be creative, innovative and adaptive for the new trends. So boost your skills and stay unleashed the potential of your passion in the digital marketing world to achieve success and profitability.
This content is written by Ritika. i can help you in various digital marketing skills if you want to reach out to me fill the form here